The Logline
Inside the cursed Noir Apartments, seven desperate residents each embody one of the biblical Seven Deadly Sins. Manipulated by the mysterious Gertrude Rude through a deadly Faustian bargain, they are driven to commit horrific acts — only to discover they were never chosen for escape, but for judgment.The Big Idea
Black Mask: 7 Deadly Sins is a prestige horror anthology feature set inside a cursed apartment building where sin is currency, murder is ritual, and every resident is being tested. Each chapter follows a different sinner. Each sinner believes they are acting out of survival. Each act of violence feeds the supernatural design of the building. And at the center of it all is Gertrude Rude — the woman orchestrating the nightmare from below.
Were these residents chosen because they were vulnerable... or because they were already guilty?
The Noir Apartments
To the outside world, Noir is a refuge for desperate people with nowhere else to go. Inside, it is a supernatural machine of exposure, temptation, and punishment.
The building watches. The building selects. The building feeds on moral weakness.
Push play to hear the building's narration
Character Matrix
Each sinner embodies a biblical vice, but none of them sees themselves as evil. That is what makes the story work: every sin arrives disguised as justification.
Gertrude Rude
Gertrude Rude is the mysterious architect behind the horror of Noir. Calm, elegant, and terrifyingly composed, she does not behave like a conventional villain. She behaves like a judge.
Push play to hear character description
Matt
Matt is a desperate gambling addict drowning in debt. He does not enter Noir as a monster; he enters as a man who thinks he just needs one break. But greed hollows him out fast.
Push play to hear character description
Rita Walker
Rita Walker is a woman fleeing a brutally abusive past. She arrives at Noir trying to disappear, but the building does not let buried pain stay buried. Her wrath becomes both liberation and damnation.
Push play to hear character description
Evelyn
Evelyn is a struggling lounge singer whose life never became the one she imagined. Her envy is elegant, bitter, and corrosive — convincing her that if life refused to give her what she deserved, taking it is justified.
Push play to hear character description
Roy 'The Champ' Jackson
Roy is a washed-up boxer who still lives in the shadow of his former glory. His pride is not confidence — it is denial weaponized. Rather than surrender his ego, he fights reality itself.
Push play to hear character description
Edgar
Edgar exists inside a world of excess, indulgence, and grotesque appetite. His chapter centers on gluttony both literal and spiritual — the endless need to consume, devour, and take more.
Push play to hear character description
Calvin
Calvin is the apathetic janitor of Noir. He sees everything. He knows more than anyone. And he does nothing. His sin is not explosive — it is passive. It is moral surrender.
Push play to hear character description
Ginger
Ginger survives by understanding desire. She knows exactly how to make herself wanted, underestimated, and invited in. Lust, in her hands, becomes strategy and weapon.
Push play to hear character description
Act & Chapter Flow
A mysterious letter appears. A target is named. A payout is promised.
Each sinner convinces themselves they have no choice.
The act is committed in the name of desperation, revenge, ego, need, lust, or survival.
The residents are drawn to the basement and forced to face what they really are.
Matt
Matt takes the bait.
Debt becomes motive.
Money becomes blood.
Rita Walker
Rita's past catches fire.
Fear becomes rage.
Rage becomes murder.
Evelyn
Evelyn sees a life she can't have.
Jealousy metastasizes.
Desire becomes theft.
Roy Jackson
Roy faces the collapse of his own myth.
Rather than accept the truth, he attacks it.
Edgar
Edgar enters a world of grotesque excess.
Consumption becomes curse.
Appetite becomes annihilation.
Calvin
Calvin does what he always does: nothing.
His inaction preserves evil.
And the building counts that, too.
Ginger
Ginger weaponizes attraction.
Seduction becomes execution.
Desire becomes doom.
Viral Proof of Concept
To test market viability, a concept trailer for The Obsidian was released. The response demonstrates that this project is not merely viable — it is already functioning as a viral proof of audience demand.
The Obsidian proves the audience is already there. It validates visual appetite, genre appetite, and brand appetite for the larger Black Mask Universe.
Engineered to Win
Black Mask: 7 Deadly Sins is especially well positioned for AVOD / streaming performance. The seven-chapter structure is not just a creative choice — it is a distribution advantage.
- Millennials & Gen Z
- Other Demographics
Seven chapters create natural commercial break points for AVOD rhythm.
Encourages social conversation and audience debate across platforms.
Multiple storylines support repeat viewing and deeper engagement.
Market by character, by sin, and by kill — seven distinct campaigns.
The building can hold more stories.
Gertrude can recur.
Other cursed spaces can connect.
The mythology supports sequels, side stories, anthologies, and companion films.
"Black Mask: 7 Deadly Sins is a premium supernatural horror anthology engineered for audience engagement, platform performance, and franchise expansion."
A premium urban horror anthology where the Seven Deadly Sins become a supernatural murder engine inside a cursed apartment building.
Comparables
Hover over each poster to see the connection to Black Mask.
Who's Watching
Why They'll Watch
The Audience Is Already
Watching
Black Mask: 7 Deadly Sins is built for the most powerful, most underserved audience in American entertainment — a community that over-indexes on every streaming metric that matters.
Tubi Is The Target
46% of all Tubi viewing hours come from Black audiences — the highest of any major streaming platform. Black Mask is built for this ecosystem.
Four Distinct Entry Points
Core audience who actively seek culturally textured supernatural thrillers and urban gothic stories
Ages 18–39. Respond to high-concept hooks, stylized horror, and social-media-discussable ensemble casts
Anthology horror fans on Tubi, Pluto TV, and Peacock who consume supernatural punishment stories
Elevated-visual horror fans who show up for strong concept, contained mystery, and franchise-ready villains
What This Audience Craves
"18–44 horror and thriller viewers, with strongest appeal to Black genre audiences, millennials and Gen Z streamers, and fans of supernatural, anthology, and morality-based horror. Built for viewers who enjoy stylish, high-concept horror with strong character archetypes, social tension, and a memorable mythic villain."